Business & Project Valuation

In our business valuation course, you’ll learn how to value a company using the DCF and multiples approach, and will learn to evaluate the financial feasibility of a new project.

Course objectives

We’ll build a complete, working discounted cash flow (DCF) model in Excel from scratch, using a fictional private company. Our course will teach you how to calculate the cost of equity, WACC, and levered/unlevered beta.

With this knowledge, we’ll calculate the discounted free cash flow and the terminal value. From there, we’ll learn how to value a company using the multiples approach. We top off the course be learning how to analyze the financial viability of a new project using methods such as IRR, ROE, NPV, and break even.

At completion, you’ll know how to value any company and analyze the financial viability of a project.

Some key things you’ll learn:

  • Calculate the weighted average cost of capital (WACC)​
  • Calculate the cost of equity using the Capital Asset Pricing Model (CAPM)​
  • Determine the terminal value of a cash flow stream
  • Value a company using the DCF and multiples approach
  • Use IRR, ROE, and NPV to analyze a project

We recommend first taking our Financial Statement Analysis and Financial Modeling courses which are a great complement to this course.

Additional Info

Format: 3-6 minute videos, quizzes, and a final exam

CPEs: 5.5

Field of study: Finance

Prerequisites: You should have an intermediate knowledge of Excel (e.g. SUM, SUMIFS, VLOOKUP, etc.). If you’re not comfortable with Excel, we recommend taking our Microsoft Excel Bootcamp.

Kelsey Murphy

Kelsey is Wisdify’s expert content developer. Taking feedback from our students, Kelsey creates extremely relevant blog posts and leads the development of Wisdify’s other free resources.

Prior to Wisdify, Kelsey worked as a business technology strategy consultant for Forrester, a global research and advisory firm. While there, she acted as project manager for numerous research-based consulting projects.

Kelsey earned a BA in Economics and Mathematics from Wellesley College.

Madison Bess

Madison oversees the social media strategy at Wisdify and makes sure we stay closely connected with our students, receive their feedback, and provide our students with valuable information.

Prior to Wisdify, Madison successfully ran the social media accounts for multiple companies. She also found time to start her own personal training company (which she still runs).

Madison earned a BA in English from Brigham Young University.

Maryn Coughran

Maryn is a co-founder and leads the marketing and outreach efforts at Wisdify. She ensures we are connecting with our customers, hearing their feedback, and then implementing their suggestions.

Prior to Wisdify, Maryn co-founded (along with Nate) BostonExcel, a Microsoft Excel training company that worked with dozens of companies in virtually every industry. Maryn’s clients included numerous Fortune 1000 companies, prestigious universities, startups and everything in between. She also happened to write and illustrate a children’s book. Let’s just say she’s a woman of many talents.

Maryn earned a BA in Economics from Wellesley College.


Joe is the owner of Wisdify.  He is passionate about learning and development, he loves helping people achieve their professional and personal goals. Joe is a big believer in the power of online learning and community with 20 years of finance and accounting experience.


The Buckaroos

Gwyn, Jack, and Kate are the adorable tow-heads that lead up Wisdify’s campaigns on cuteness, energy, and sleep-deprivation.