About Wisdify

Meet Our Team



Our History

The company, originally started in Boston was born as Boston Excel.  The Boston Excel company was focused on Excel in-person training for major companies like Puma and Harvard.

2012 -

2014 -

Boston Excel began to pivot toward the online learning space so they could focus on empowering young professionals and helping them find success in their professional lives. 

Wisdify in it’s current form was born and online courses were developed. The mission of Wisdify was (and still is) centered around the goal of helping change the lives of as many people as possible.  

2017 -


Wisdify continues to adapt to the ever-evolving world of business but our original intent remains, change as many lives as possible.  We are going to continue to produce high quality content to help upskill accounting and finance people around the world.

Our Mission and Passion

The only thing we love more than ice cream is helping people. Our mission is simple. We want to empower young professionals with the skills and knowledge to succeed professionally. We are not being taught the real-world hard and soft skills we need to lead and progress. We’re here to fill that gap.


The way we accomplish our mission is by equipping you with extremely relevant and in-demand skills through our engaging online bootcamps so you can become more employable and promotable.

We also provide you with tons of free resources to help you navigate your career, become a better leader, master any interview, conquer life, and generally become an amazing person.

How do we measure success?

We have ONE measure of success: Did we have a positive impact on your career. If we didn’t, that means we need to change our courses/materials so you walk away better prepared to dominate life.


Joe is the owner of Wisdify.  He is passionate about learning and development, he loves helping people achieve their professional and personal goals. Joe is a big believer in the power of online learning and community with 20 years of finance and accounting experience.


Maryn Coughran

Maryn is a co-founder and leads the marketing and outreach efforts at Wisdify. She ensures we are connecting with our customers, hearing their feedback, and then implementing their suggestions.

Prior to Wisdify, Maryn co-founded (along with Nate) BostonExcel, a Microsoft Excel training company that worked with dozens of companies in virtually every industry. Maryn’s clients included numerous Fortune 1000 companies, prestigious universities, startups and everything in between. She also happened to write and illustrate a children’s book. Let’s just say she’s a woman of many talents.

Maryn earned a BA in Economics from Wellesley College.

Kelsey Murphy

Kelsey is Wisdify’s expert content developer. Taking feedback from our students, Kelsey creates extremely relevant blog posts and leads the development of Wisdify’s other free resources.

Prior to Wisdify, Kelsey worked as a business technology strategy consultant for Forrester, a global research and advisory firm. While there, she acted as project manager for numerous research-based consulting projects.

Kelsey earned a BA in Economics and Mathematics from Wellesley College.

Madison Bess

Madison oversees the social media strategy at Wisdify and makes sure we stay closely connected with our students, receive their feedback, and provide our students with valuable information.

Prior to Wisdify, Madison successfully ran the social media accounts for multiple companies. She also found time to start her own personal training company (which she still runs).

Madison earned a BA in English from Brigham Young University.

The Buckaroos

Gwyn, Jack, and Kate are the adorable tow-heads that lead up Wisdify’s campaigns on cuteness, energy, and sleep-deprivation.