Marketing Analytics for CPAs

Our online marketing analytics course teaches you the tools and techniques to analyze and dissect today’s marketing data.

Course Objectives

Marketing was historically seen as the arts and crafts division. That’s no longer the case! We’ll teach you the key marketing metrics, how to apply them, and how to forecast out a marketing campaign. Marketing analytics is the key to gaining credibility with non-marketing executives. It also bridges the gap between what they find important and what you do. At completion, you will know how to calculate the major marketing metrics and forecast out a marketing initiative.

Some key things you’ll learn:

  • The most important marketing metrics
  • Create a projections model from the ground up
  • Analyze past social media data and derive key insights
  • Forecast out a social media campaign​
  • Create a dynamic dashboard

We highly recommend taking our Dashboard + Power BI course which is a fantastic complement to this course.

Additional info

CPEs: 8.0

Field of study: Communications and Marketing

Prerequisites: You don’t need ANY background in statistics or advanced math. However, you should have an intermediate knowledge of Excel (e.g. IF statements, VLOOKUP, COUNTIFS, etc.). If you are not comfortable with these topics in Excel, we recommend taking our Microsoft Excel Bootcamp.