Marketing Analytics
The Marketing Analytics Course is a hands-on, comprehensive program designed to teach participants how to analyze marketing data, improve campaign effectiveness, and make data-driven decisions. Through real-world case studies and practical exercises, learners will gain the skills to evaluate marketing strategies and optimize ROI.
Access all courses starting at $25/month.
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4 hrs 56 mins
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59 Lessons
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8.0 NASBA CPE Credits
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Language: English
The Marketing Analytics Course bridges the gap between marketing intuition and data-driven decision-making. By diving into the principles of big data, data analytics, and marketing performance metrics, this course equips participants with the tools needed to assess and improve marketing campaigns.
Learners will explore essential concepts such as descriptive and predictive analytics, social media metrics, and pay-per-click (PPC) advertising analysis.
The course is centered around a real-world case study where participants will analyze PPC campaigns to determine effectiveness and maximize advertising spend. With a focus on practical applications, this course ensures learners can confidently apply these concepts to real marketing challenges.
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In this course, you'll learn...
✅ Big Data and Analytics Foundations: Understand the fundamentals of big data, its applications in marketing, and the role of data analytics in decision-making.
✅ Key Marketing Metrics: Learn to track and analyze metrics such as impressions, click-through rates, and conversions to measure campaign performance.
✅ Social Media Analytics: Explore techniques for evaluating engagement, follower growth, and brand visibility across social platforms.
✅ PPC Advertising Analysis: Analyze campaigns using metrics like cost-per-click, cost-per-lead, and ROI to optimize advertising spend.
✅ Data-Driven Campaign Evaluation: Use descriptive and predictive analytics to assess past performance and forecast future outcomes.
✅ Real-World Case Study Application: Work with a mid-sized company’s PPC advertising data to determine the most effective platform and refine campaign strategies.
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How you'll apply these skills...
- Campaign Optimization: Identify the most effective advertising platforms and allocate budgets to maximize ROI.
- Performance Measurement: Track and evaluate marketing initiatives to continuously improve strategies and outcomes.
- Decision-Making: Use data insights to justify marketing investments and enhance credibility with stakeholders.
- Real-World Implementation: Apply learned concepts directly to marketing campaigns, driving measurable business growth.
Additional Info
📝 Format
3-6 minute videos, 6 quizzes, and a final exam
🖥️ Field of Study
Communications and Marketing
💼 CPEs
8.0
📋 Prerequisites
You don’t need any background in statistics or advanced math. However, you should have an intermediate knowledge of Excel (e.g. IF statements, VLOOKUP, COUNTIFS, etc.). If you are not comfortable with these topics in Excel, we recommend taking our Microsoft Excel Bootcamp.
Also, we highly recommend taking our Dashboard + Power BI course which is a fantastic complement to this course.
Access all courses starting at $25/month.